News / Starlite Urban Drive-in brings Hollywood to the East End.
Summary
Volvo partnered with Starlite to create a modern take on the classic All-American drive-in this summer. Allowing people to escape the cinema and enjoy the thrill of film on a full-size screen outdoors – right in the cultural heart of London at the Truman Brewery.
Nine created an engaging cinematic trailer which aired before the main feature, introducing the concept of the Volvo urban drive-in. Our on-site team also captured the event from initial build to the gates opening and this time lapse footage was edited into the trailer from the comfort of the coolest on-site production suite, a beautiful 1950s Airstream.
Reactions to the screenings were captured, edited and uploaded to Volvo’s YouTube channel and syndicated to the Volvo Facebook page.